Beau Santiago
AI-generated fragments with Human edits.
Fragments become systems through human context, critique, and craft.
In practice, this means AI accelerates production, while humans retain judgment and authorship.
About Me
I am a system thinker, communicator, and advocate for good design. I enjoy going into rabbit holes for research and inspiration for projects.
When I'm not tinkering, I am creating memories with my family.
I am my best when:
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Challenging to delineate
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Researching optimal approach
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Complex frameworks​
Case Studies
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Realtime
AI-Dashboard
Monitoring for escalations, AI summarization to support the frontline experts.
Coming soon
Meijer - Retail
NextGen
Point-of-Sale
UX/UI Strategy
Customizing the system for the experience.
Royal Caribbean Hotel Inspection App UX/UI
Re-designing the cleaning mobile app experience for the Deck Supervisor and stateroom attendant.
Office Depot
Shopping List UX/UI
Re-designing legacy with best practices resulting in 70% conversion rate for super buyers.
The City of Miami
UX Strategy, UI
'We Thrive' app.
Educating Miami residents in taking action on their property.
Meijer - Retail
Rewards Program
UX Research, Strategy
How to re-invigorate a retail rewards program? With research of course!
ADP WorkForce®
UX Reseach
Creation of personas, a new workflows based on daily practices.
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Creative, Packaging
print, web, kiosks
Graphics, collateral, identity
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