Beau Santiago
I take a user-centric approach through design and product strategy.
Mastering user journey mapping for exceptional UX.
About Me
I am a system thinker, communicator, and advocate for good design. I enjoy going into rabbit holes for research and inspiration for projects.
When I'm not tinkering, I am creating memories with my family.
I am my best when:
-
Challenging to delineate
-
Researching optimal approach
-
Complex frameworks​
Case Studies
Select on thumbnail to open case study
Meijer - Retail
NextGen
Point-of-Sale
UX/UI Strategy
Onlocation research, product strategy, and technical challenges.
Royal Caribbean Hotel Inspection App UX/UI
Re-designing the cleaning mobile app experience for the Deck Supervisor and stateroom attendant.
Office Depot
Shopping List UX/UI
Re-designing legacy with best practices resulting in 70% conversion rate for super buyers.
The City of Miami
UX Strategy, UI
'We Thrive' app.
Educating Miami residents in taking action on their property.
Meijer - Retail
Rewards Program
UX Research, Strategy
How to re-invigorate a retail rewards program? With research of course!
ADP WorkForce®
UX Reseach
Creation of personas, a new workflows based on daily practices.
Read
Creative, Packaging
print, web, kiosks
Graphics, collateral, identity
Read
